The booking system built for wine tour and winery operators — fixed seats per tour, group pricing, prepaid bookings and dietary notes in one place. Free for you; guests pay 1.8% at checkout.
Kong
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The coordination behind every full coach — and why generic tools miss it.
Most wine tour and winery operators aren’t short on demand — they’re short on certainty. A vehicle or tasting room seats a fixed number, the day is planned around who’s coming, and a last-minute “can we add two more for my friend’s birthday” throws off the whole tour. The booking is easy. Knowing exactly who’s coming, who’s gluten-free, and that they’ve paid — that’s the hard part.
Generic booking software is built for appointments — one customer, one slot. A wine tour or cellar door booking is the opposite: a shared experience with a hard seat limit, prepaid so you can plan with confidence, often with dietary needs to track before anyone arrives. Kong is the winery booking software built around how group-based, experience-led operations actually run.
What a group-based wine tour or cellar door operation needs from its booking system — on the web or the Kong app.
Set the seat limit for each tour and Kong stops taking bookings the moment it’s full — no overbooked bus, no turning guests away on the day.
Guests pick how many seats and the price updates — a couple, a small group or a full coach — so you stop quoting per-head totals by hand.
Run a vintage-release discount, or sell wine tour vouchers as gifts that guests redeem against a future tour. No notebook required.
Kong takes payment when the guest books — deposit or full, via Stripe — so you confirm your day knowing the seats are paid for.
Allergies, dietary requirements and party details come in with the booking, so you know what you’re working with before the tour day.
A confirmation email at booking and a reminder before the tour — fewer no-shows for a full-day tour you’ve already planned around.
Every booking lands on the right tour, so each day’s manifest and guest list build themselves. Block out a private charter or a closed day in one click — your booking pages stop taking bookings for it instantly.
No sign-up fees. No monthly subscriptions. No lock-in contracts. We charge a small 1.8% booking fee to the guest at checkout — you keep 100% of your tour price.
Stripe payment processing fees still apply.
Kong is processor-agnostic and never holds your money. Connect your own Stripe account and payouts go directly to your bank on Stripe’s standard schedule. Kong never holds your money.
Trusted by guests all over the world for reliability and payment safety.
Every feature came from a real operator's pain point. Here's what a few of them say about working with us.




What wine tour, winery and cellar door operators ask before getting started.