Wine Tours & Cellar Door Operators

Booking software for wine tours.

The booking system built for wine tour and winery operators — fixed seats per tour, group pricing, prepaid bookings and dietary notes in one place. Free for you; guests pay 1.8% at checkout.

Vineyard rows in Australian wine country at golden hour Wine tour · Margaret River
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Bookings(3)
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New Booking
Full
Sarah MitchellConfirmed
Margaret River Full-Day Tour
Sat, 14 Nov8:00am2
AUD 360
Fully Paid
Prem
James ChenConfirmed
Premium Tasting Tour
Sat, 14 Nov9:30am4
AUD 720
Fully Paid
Half
David ParkConfirmed
Half-Day Wine Tour
Sun, 15 Nov8:00am2
AUD 480
Fully Paid
Margaret River Full-Day Wine Tour
Margaret River · 8 hours
Participants
Seat
AUD 180.00 / seat
1
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Choose a dateNovember 2026
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Choose a time
8:00 AM – 4:00 PM Instant book
9:00 AM – 5:00 PM Instant book
Book Now · AUD 180
Your details
First name
Sarah
Last name
Mitchell
Email
sarah.mitchell@email.com
Phone
🇬🇧 +447700 900 123
Continue to payment
Order summary
Margaret River Full-Day Wine Tour
Sat, 16 Nov 2026 8:00 AM – 4:00 PM
1 × SeatAUD 180.00
TotalAUD 180
Secure checkout · Stripe
Complete Booking
AUD 180
New booking confirmed
Sarah Mitchell · AUD 180
For Wine Tour & Cellar Door Operators

We know how wine tour bookings actually work

The coordination behind every full coach — and why generic tools miss it.

Most wine tour and winery operators aren’t short on demand — they’re short on certainty. A vehicle or tasting room seats a fixed number, the day is planned around who’s coming, and a last-minute “can we add two more for my friend’s birthday” throws off the whole tour. The booking is easy. Knowing exactly who’s coming, who’s gluten-free, and that they’ve paid — that’s the hard part.

Generic booking software is built for appointments — one customer, one slot. A wine tour or cellar door booking is the opposite: a shared experience with a hard seat limit, prepaid so you can plan with confidence, often with dietary needs to track before anyone arrives. Kong is the winery booking software built around how group-based, experience-led operations actually run.

The Fit

What wine tour and winery operators need from booking software

What a group-based wine tour or cellar door operation needs from its booking system — on the web or the Kong app.

Fixed seats per tour, never oversold

Set the seat limit for each tour and Kong stops taking bookings the moment it’s full — no overbooked bus, no turning guests away on the day.

Pricing that adjusts to group size

Guests pick how many seats and the price updates — a couple, a small group or a full coach — so you stop quoting per-head totals by hand.

Promo codes and gift vouchers, built in

Run a vintage-release discount, or sell wine tour vouchers as gifts that guests redeem against a future tour. No notebook required.

Prepaid, so you can plan with confidence

Kong takes payment when the guest books — deposit or full, via Stripe — so you confirm your day knowing the seats are paid for.

Dietary notes and guest details, captured up front

Allergies, dietary requirements and party details come in with the booking, so you know what you’re working with before the tour day.

Confirmations and reminders, automatic

A confirmation email at booking and a reminder before the tour — fewer no-shows for a full-day tour you’ve already planned around.

Calendar & Manifest

Your week at a glance

Every booking lands on the right tour, so each day’s manifest and guest list build themselves. Block out a private charter or a closed day in one click — your booking pages stop taking bookings for it instantly.

New booking
 
November 11 — November 17, 2026
Morning Tour Afternoon Tour Private Charter
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8 AM
9 AM
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Private Charter
All day · booked out
Morning Tour
11 AM · 6/8
Afternoon Tour
3 PM · 4/8
Afternoon Tour
3 PM · 7/8
Morning Tour
10 AM · 2/8
Blocked
Operator’s weekly view · tours scheduled across the week
Pricing

Free for operators. Always.

No sign-up fees. No monthly subscriptions. No lock-in contracts. We charge a small 1.8% booking fee to the guest at checkout — you keep 100% of your tour price.

Cost to you, the operator
AUD 0 / month
Forever
  • No sign-up or setup fees
  • No monthly subscription
  • No lock-in contracts — cancel anytime
  • Unlimited bookings
  • Every feature included
  • Free onboarding & support
Get started free
Takes a few minutes. No credit card required.
How we make money — at checkout
Wine
Margaret River Full-Day Wine Tour
1 Seat · Sat 16 Nov · 8:00 AM
Tour price AUD 180.00
Booking fee · 1.8% AUD 3.24
Guest pays AUD 183.24
You receive AUD 180.00 — the full tour price.
The 1.8% booking fee is added on top and paid by the guest. Kong never takes a cut of your revenue.
Risk-free No card required Cancel anytime All features included

Stripe payment processing fees still apply.

Payments

Connect your own payment account

Kong is processor-agnostic and never holds your money. Connect your own Stripe account and payouts go directly to your bank on Stripe’s standard schedule. Kong never holds your money.

Stripe

Trusted by guests all over the world for reliability and payment safety.

Visa
Mastercard
Amex
Apple Pay
Google Pay
Direct deposits to your bank, on Stripe’s standard payout schedule.

Built with operators

Every feature came from a real operator's pain point. Here's what a few of them say about working with us.

Jan at Taman Hati Studio
I’ve been using Kong for our reservations and it’s been a lifesaver. It has reduced the time and interaction to lock down a booking. The Kong team have been very supportive and accommodating.
Jan
Taman Hati Studio · Terrarium Workshops
Kuala Lumpur
Nabil at Ceruk Rimba ATVs
Working with Blake and Zach has been a great experience. Throughout the process of setting up our booking system, they managed to solve almost every issue we faced. I would definitely recommend other operators looking to scale their business.
Nabil
Ceruk Rimba · ATV Adventures
Selangor
Hafiz with the Kong team at Cherating
Kong helped me capture and automate all my online bookings, especially from international guests from all over the world. Payments are taken automatically so there’s no manual back and forth with the guest. It’s helped us take bookings far in advance (eg. bookings for 6 months from now).
Hafiz
Hafiz’s Cherating Activities
Cherating, Pahang
Let’s Go Discovery guests exploring the Mossy Forest
Kong has been very convenient and reliable for our daily operations. The system is user-friendly, well-organized, and makes managing bookings much more efficient — it’s helped improve our workflow and save us time.
Mr Satu
Let’s Go Discovery · Jeep Tours
Cameron Highlands
FAQ

Wine tour & winery operator questions

What wine tour, winery and cellar door operators ask before getting started.

Both. Kong is booking software for any wine experience you sell a seat to — full-day wine tours, half-day cellar door experiences, tasting sessions, vineyard lunches. If guests book and pay for a spot, Kong handles it. Kong is a booking system, not a winery POS or wine club platform — it manages your bookings, not your cellar inventory or club memberships.
Set the seat limit for each tour or session and Kong stops taking bookings the moment it's full. Your bus or tasting room never gets oversold and you're not turning guests away on the day.
Yes. Guests set how many seats they want and the price updates to match, so they see the correct total before paying and you're not quoting per-head prices by hand.
Yes. Payment is taken at booking through Stripe — deposit or full — so the seats are confirmed because they’re paid, and you can plan your tour day with confidence.
Yes. Guest details come in with the booking, so dietary notes, allergies and party details reach you before the tour day.
Yes. Kong emails a confirmation at booking and a reminder before the tour — set up once, sent for every booking, fewer no-shows for a full-day tour you've already planned around.
Yes. Promo codes and gift vouchers are built in — run a vintage-release discount, or sell tour vouchers guests redeem against a future booking.
Yes. Choose deposit or full payment at booking; it's taken automatically through Stripe, so the seats are confirmed because they're paid.
Yes. Kong holds advance bookings against the right date and tour — next week or months out — and the guest gets a confirmation they can rely on.
Yes. Kong has a mobile app for operators — check your day's bookings, see your guest list and dietary notes, and manage your schedule from your phone, whether you're at the cellar door or on the road.
Through Stripe, guests pay by card — Visa, Mastercard, Amex, Apple Pay and Google Pay. Payments are taken at booking and deposited directly to your bank on Stripe's standard payout schedule.
Kong is free for operators — no monthly, setup or per-booking fee. Guests pay 1.8% at checkout on online bookings plus payment processing; walk-in, phone and WhatsApp bookings are free.
Ready when you are

Ready to take wine tour bookings?

Kong operators received thousands in online bookings from international guests within weeks of going live.
Get started free